Sound familiar?
Lost in the Fog
You’re not lazy or incapable: you’re overwhelmed. Too many strategies. Too many opinions. Too many tabs open. You’re drowning in noise, going down rabbit holes, trying to figure out the “right” move, but instead of clarity, you get brain freeze. You don't know what you need to create what you want.
You don’t need more information. You need a clear next step.
Feeling Like a Fraud
“Maybe I’m not good enough.”, “Maybe I’m dreaming too big.” or “What if I fail?” You left your confidence somewhere back there. You’re showing up but you're playing small, terrified that if people look too closely, they'll see through it. Who are you anyway? You don't even have technical expertise.
You know you’re capable of more. Right now, you just can't find your footing.
Hitting Your Ceiling
You've put in the hours. You've sacrificed time, sleep, energy. You launched. You built something real. And it's still not where it needs to be. The revenue isn't where you want it. The traction isn't there. You're missing the mark on your digital growth and leaving a massive opportunity on the table.
And the thought that keeps you up at night: “What if this is as far as I go?”
You already know staying where you are isn’t an option.
You don’t want average. You want growth.
The problem isn't drive. It's direction.
That’s exactly what we figure out, together.
No generic frameworks. No “do more.” Just the right moves, in the right order, for your business.
Hi, I'm Laure Marchand.
I believe the world loses out when brilliant women stay stuck: not because they lack talent, but because they lack clarity and the right strategy.
I’ve been there. I’ve built and launched tech products, navigated real growth pivots, and learned (sometimes the hard way) that success isn’t about doing more. It’s about knowing what to do next.
That’s the work I bring to every client.
With 15+ years in product strategy and growth, I've seen what separates the businesses that scale from the ones that stay stuck. It's almost never about effort. And there is never a one size fits all. Successful strategy depends on your users and your goals.
15+ years building products used by millions
PropElle
Prop·Elle is a name built with purpose.
Propelling: the momentum of launching something real and making it grow. Elle: the French word for she/her, and a quiet nod to the women I dedicate my work to.
I'm originally from France, and that word carries both the international dimension of my mission and something personal: a reminder that this work has roots, intention, and a very specific heartbeat.
What changes when you stop guessing
From the founders and teams who've been in the work with me.
"Your feedback has helped us focus on key things and accelerated development by 2-4x at least! Getting an outside opinion has proved crucial for making some fast decisions and getting things done. Your insights and industry perspective is a great balance for our impact mindset. The way you jumped right in with detailed feedback was amazing."
Alex Szebenyi
Co-founder & CTO, Acquaint
"I came in not knowing exactly where to start. I walked away with a clear plan, tools I could use immediately, and confidence in the direction we're heading. She has a real gift for meeting you where you are and translating that into practical, implementable solutions."
Oksana Hrad
Founder, Moovly
A structured, personalized approach that takes you from where you are to your next real milestone, without the guesswork.
Clarity Intensive
4 weeks. A small group. Validate your idea, step by step.
Targeted Scope
One specific problem. Scoped precisely. Nothing more, nothing less.
Launch Track
Full-journey 1:1 partnership from first concept to first traction.
Growth Track
Deep-dive 1:1 for businesses already live but not growing the way they should.