You’re not stuck because you’re not capable.
You’re stuck because no one helped you get clear on what to do first.You don’t have a tech background. You have an idea, a business, or a problem worth solving. I help you figure out what to build, whether to build it, and how to move without wasting time or money.
Sound familiar?
Lost in the Fog
You’re not lazy or incapable: you’re overwhelmed. Too many strategies. Too many opinions. Too many tabs open. You’re drowning in noise, going down rabbit holes, trying to figure out the “right” move, but instead of clarity, you get brain freeze. You don't know what you need to create what you want.
You don’t need more information. You need a clear next step.
Feeling Like a Fraud
“Maybe I’m not good enough.”, “Maybe I’m dreaming too big.” or “What if I fail?” You left your confidence somewhere back there. You’re showing up but you're playing small, terrified that if people look too closely, they'll see through it. Who are you anyway? No tech background doesn't mean no business idea.
You know you’re capable of more. Right now, you just can't find your footing.
Hitting Your Ceiling
You've put in the hours. You've sacrificed time, sleep, energy. You launched. You built something real. And it's still not where it needs to be. The revenue isn't where you want it. The traction isn't there. You're missing the mark on your digital growth and the effort you're putting in isn't showing up where it should.
And the thought that keeps you up at night: “What if this is as far as I go?”
You already know staying where you are isn’t an option.
You don’t want to keep spinning. You want to move.
The problem isn't drive. It's direction.
That’s exactly what we figure out, together.
No generic advice. No “just post more.” Just the right moves, in the right order, for your specific situation.
Hi, I'm Laure Marchand.
I believe the world loses out when brilliant women stay stuck: not because they lack talent, but because they lack clarity and the right strategy.
I’ve been there. I’ve built and launched tech products, made expensive mistakes, and learned (sometimes the hard way) that success isn’t about doing more. It’s about knowing what to do next.
That’s the work I bring to every client.
With 15+ years building tech products, I’ve seen what separates the ideas that become something real from the ones that stay stuck in someone’s head. It’s almost never about effort or technical knowledge. It’s about knowing which problem to solve, for whom, and in what order.
15+ years building products used by millions
PropElle
Prop·Elle is a name built with purpose.
Propelling: the momentum of launching something real and making it grow. Elle: the French word for she/her, and a quiet nod to the women I dedicate my work to.
I'm originally from France, and that word carries both the international dimension of my mission and something personal: a reminder that this work has roots, intention, and a very specific heartbeat.
What changes when you finally have a clear answer.
From the women who’ve been in the work with me.
"I came in not knowing exactly where to start. I walked away with a clear plan, tools I could use immediately, and confidence in the direction we're heading. She has a real gift for meeting you where you are and translating that into practical, implementable solutions."
Oksana Hrad
Founder, Moovly
"I'd been working on an idea for an app, but having no experience in tech, I felt completely lost on how to actually build it in a successful way. Reaching out to Laure changed everything. After meeting a few times and chatting about my vision, I knew I needed Laure on my team. Laure has been absolutely amazing at seeing exactly what I want to create and helping me build a solid foundation for it. I truly can't imagine doing this without her!"
Suzie LaManna
Founder, Streama
A structured, personalized approach that takes you from where you are to your next real milestone, without the guesswork.
Idea to Prototype
From the idea in your head to a working prototype, in 4 weeks.
Online Growth Plan
You’re online but nothing’s clicking. Let’s find what’s actually broken.
Strategy Call
Not sure where to start? In 30 minutes, you’ll know exactly what to build first.