A talk your team will still be talking about next week.

Most women with a business idea or a digital challenge assume the problem is that they don’t understand technology. So they wait. They hire without knowing what to ask for. They spend money on the wrong things. They shelve the idea entirely.

The problem was never the tech.

This talk gives women with no technical background a clear mental model for how to make technology decisions with confidence, without needing to become a developer, learn to code, or speak the language of engineers.

Drawing from 15+ years of building digital products and working with women who came into tech from every other field imaginable, this session reframes what it actually means to lead a tech project, build an app, or grow a business online when you didn’t come from that world.

Best for: Women’s ERGs, professional associations, back-to-work programs, women’s business networks, lunch-and-learns at non-tech companies.

Women leaving corporate to build something of their own don't start from zero. They start from 200% of skills, instincts, and capability, the corporate environment was too small to reflect back accurately.

This talk reframes the corporate-to-founder leap as what it actually is: not a brave restart, but a long-overdue recognition of what was always there.

This talk is part of a larger body of work exploring how women redirecting their expertise into tech and product will shape the next decade of innovation.

Best for: Women's ERGs, founder conferences, back-to-work programs, leadership summits.

Most teams think experimentation means running A/B tests. It doesn't. It means building a culture where learning fast beats being right, and where every signal, even a failure, becomes fuel.

This is my most-requested session. Drawing from 100+ experiments shipped per year at OfferUp, Nordstrom and Expedia, I walk teams through the shift from "race to win" to "race to learn", and what that unlocks for product velocity, decision quality, and team confidence.

Every product team is under pressure to use AI. But here’s what’s actually happening in the rooms I walk into: teams building entire strategies in AI, getting executive sign-off on beautifully articulated visions, and then hitting a wall the moment it’s time to make any of it real.

AI can generate a strategy. It cannot tell you if that strategy fits your specific customers, your specific constraints, or your specific moment. That still requires product thinking. Business acumen. Critical judgment. And those skills aren’t becoming less important. They’re becoming the only thing that separates the teams that ship something that works from the ones that build something nobody stays for.

The AI-native apps with no traction six months after launch? That’s not an AI problem. That’s a skipped-thinking problem.

This session gives product teams and leaders a grounded, practical way to integrate AI into their workflow, without outsourcing the judgment that makes great products great.